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Understand the Benefits of Using Email in Market Research

In today’s business world, everyone has been hit by the recession, to the point where businesses are cutting back on whatever programmes they can in order to save money. One of the hardest hit by the recession is marketing and public relations. It’s a tough call to make – pay your employees or conduct market research to get more business so you can pay your employees. It’s the proverbial Catch-22.

Market research is vital to the growth and stability of a company, especially small business. Digital marketing seems to be the way to go to ensure the health of your company. Using email and your website to do your research can save hundreds, if not thousands of dollar over paper market research. Here are a few tips to going digital.

• Focus on the quality. Sure, you can send out tens of thousands of emails to get the job done, but if there are misspellings, typos or even too much rhetoric, you’re going to lose your audience. As technology advances, our attention spans get drastically shorter. Think in sound bites, not reports. And steer clear of exclamation points. They only make you look desperate.
• Design a professional website. Traffic will get there from all kinds of places: Adwords, blogs, referrals. If you website isn’t top notch, the traffic won’t hang around for very long. Avoid kitchy music and layouts. Use the KISS principle – keep it simple, sweetheart.
• Don’t forget Customer Service. If your customers are happy and satisfied, they feel special. When people feel special, they tell their friends. Increased business will definitely come from having a polished, professional customer service team, and in talking to your customers. Find out what they’re going through due to the recession. Figure out how you can help them with that. Don’t be afraid to ask for referrals from your existing customers, either.

All of the above are investments that you are making in your company. Through accurate targeting of your audience, choosing whether to build or redesign your website in-house or to outsource it, and by focusing always on quality, you will definitely see a significant return on your investment.

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